Kinneret Yifrah

At a glance – likes people, words and technology. In that order.
Microcopy combines all three in ways I could only dream of.

  • Manages Nemala (Ant), the first microcopy studio in Israel.
  • 10 years of experience in writing and editing for print and digital industries.
  • Writes microcopy for websites, apps and other digital interfaces.
  • Helps brands find their voice and tone and the words that will be effective for their target audience. Read more about voice and tone design.
  • Lectures and gives practical workshops on how to write microcopy.
  • Author of the book Microcopy: The Complete Guide.
  • Certified language editor (Hebrew).
At a second glance
  • Post-grad in Language Editing from Bar-Ilan University, Tel Aviv
  • BA in Sociology and Anthropology from Tel Aviv University
  • Honorably discharged Sergeant Major in the Israeli Air Force
  • Dreams about seeing the northern lights